Focus on delivering value

Focus on Delivering Value

In the book Expedition Agility, you’ll find numerous exercises to help organizations transition to agility in a playful and engaging way. Agility is the ability of individuals and organizations to respond quickly and effectively to change, which is vital to remain relevant and successful in a constantly evolving world. Each blog in this series highlights one exercise to inspire you and encourage experimentation. This time, we’re diving into The Value Trophy.


Thinking in Terms of Value

Sharing results with stakeholders is an essential part of any team striving for agility. Feedback on results helps you determine whether you’re on the right track and adjust your course if needed. Typically, this is done through review or demo sessions. But what if we turned these moments into a vibrant and playful workshop?

The concept of The Value Trophy revolves around celebrating delivered value rather than simply checking off completed tasks. By shifting the focus to customer or organizational value, teams are encouraged not only to reflect on what they’ve accomplished but also on what it has achieved. This creates a healthy competition that is both motivating and increases awareness of the impact of their work.

The rotating trophy—The Value Trophy—adds an extra layer of excitement, with the team that delivers the most value earning the honor of taking it home.


Exercise: The Value Trophy

Here’s how you can implement The Value Trophy workshop:

  1. Organize the Workshop
    • The workshop is hosted by and for the teams, with at least 25 participants for optimal engagement.
  2. Plan Presentation Slots
    • Arrange five 10-minute time slots where teams can showcase the value they’ve delivered.
    • This could include experiments they’ve run, new or improved features, successes achieved, or even mistakes made—value can come from many places!
  3. Keep it Short and Engaging
    • Limit team presentations to 10 minutes to match the average attention span for a presentation. Use music or sound cues to mark the end of each slot.
  4. Encourage Interaction
    • Teams should use interactive formats like questions, statements, or other engaging methods to foster discussion. Keep it dynamic, fun, and impactful.
  5. Let the Audience Choose
    • If you’re running parallel sessions, let the audience move to the session that interests them most.
  6. Vote for the Winner
    • At the end, participants vote on which team delivered the most value and why. The team with the most votes wins The Value Trophy.
  7. Reflect Together
    • Conclude with a group reflection on what was learned during the session.

Results that Matter

At the end of the session, it becomes clear that value is not just about what you’ve done but the impact you’ve created. Teams shift from task completion to focusing on delivering meaningful results.

This exercise brings a playful and competitive edge to reviews and demos, giving teams a chance to reflect on what truly matters: the value added for customers and the organization. By voting and reflecting as a group, you create an environment where successes and lessons are openly shared. Winning the trophy becomes more than just recognition—it’s a motivator for teams to continuously improve and deliver impactful work.

Source: Expedition Agility

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